the value of bass in elite athletic training

Despite the nearly ubiquitous use of music in sport and exercise, very little research has been conducted to better understand how music impacts athletic performance. In collaboration with Utah-based headphone manufacturer, Skullcandy, we sought to utilize sensor technology to quantify the effects of altering bass level in music delivered via Skullcandy earbuds upon various measures of performance and recovery during successive high intensity, circuit training sessions. Nine Division I recruited athletes were equipped with a suite of body worn sensors to track measures of performance and recovery over the course of two days. Athletes listened to a pre-determined, standardized iPod playlist consisting of contemporary hip-hop and pop music. Bass level was changed on the second day for select participants to measure the effect of higher and lower bass in music. Analysis results suggested that listening to high bass music may promote increased effort during high intensity training by lowering heart variability while athletes are performing exercises and may inhibit recovery by increasing heart rate recovery duration following a workout.  

A Professional & Innovative training experience

The USC Center for Body Computing has worked with Proactive Sports Performance Lab for the last two years to collect and analyze biometric sensor data during their NFL Combine training program in effort to pinpoint which biometric measures and performance monitoring products are useful and efficacious in improving an NFL hopefuls 40-yard dash time. In our time working with Proactive, we have examined the relationship between G Force and 10-yard split time as well as muscle activation during the drive phase of the sprint. Analysis results suggested that both metrics are accurate and modifiable predictors of faster 40-yard dash times in NFL prospects. Our initiative is to continuously explore new form factors for body worn sensors with the goal of optimizing performance in athletic populations.

FROM WAR TO WINNING

As a part of the 2015 Inaugural Triumph Games, the CBC assisted the organizers at Our Vet Success in their efforts to provide real-time biometric data on veteran-athlete's participating in the Triumph Games competition held in New York City's Prospect Park. The objective of our data collection was to characterize athletic fitness in wounded veterans, using physiological measures obtained with the Zephyr Physiological Status Monitoring (PSM) system, (Zephyr Technology Corp/Medtronic, Annapolis, MD) a body-worn, biomedical sensor platform used in numerous athletic and military training regimens. Thirteen previously injured veteran-athletes were equipped with the Zephyr technology while they competed in a modified triathlon. Physiological measures, such as heart rate and respiratory rate, were obtained using the sensor and processed through the accompanying Zephyr OmniSense software to produce derived measures of aerobic fitness and athletic effort. Triathlon completion time, biometrics and prior injuries were analyzed to characterize and compare athlete performance. Correlation between physiological measures of performance and triathlon completion time suggested that aerobic fitness and athletic effort as measured by the Zephyr platform are strongly associated with performance. Our data also indicated that veterans enduring traumatic injury can compete at very high levels and demonstrate excellent physiologic measures of fitness, independent of injury. 

The USC Center for Body Computing will host its 11th Annual Body Computing Conference at USC’s University Park Campus in Los Angeles, California. 

The conference attracts attendees from all over the world including medical executives, sensor developers, engineers, entertainers, athletic executives, designers, and students will attend. This year, we will delve deeply into frontier technologies in healthcare such as artificial intelligence and virtual reality, and get a glimpse into the cutting edge trends that will define the future of healthcare. The conference has been covered by Fast Company, The New York Times, Information Week, BBC, Mashable, MedCity News, Engadget, CNET, and others.

 

Premiere Sponsor: $100,000

  • Recognition as the exclusive Premiere Sponsor on event website, social media, email communications, media releases, event signage, program and invitations

  • High profile branding throughout the event venue and signage

  • Verbal mentions on stage during event announcements

  • Booth or demo slot

  • 20 Conference Registrations (2 tables)

  • 10 Pre-conference VIP Dinner Registrations

  • 25 personalized introductions to key attendees (post event)

  • 5 in-person meetings or introductions at the conference

  • Provides Scholarships for 12 students to attend event

Major Sponsor: $50,000

  • Recognition as Major Sponsor on event website, social media, email communications, media releases, event signage, handouts and invitations

  • Major Sponsor branding throughout the event

  • Booth or demo slot

  • 12 Conference Registrations

  • 6 Pre-conference VIP Dinner Registrations

  • 10 personalized introductions to key attendees (post event)

  • Provides scholarships for 10 students to attend event

Event Category Sponsor: $25,000

  • Exclusive sponsor of a category (e.g. wearable sensors, medical devices, VR, etc)

  • Recognition as a category sponsor on event website, social media, email communications and event handouts

  • 4 Conference Registrations

  • 2 Pre-conference VIP Dinner Registrations

  • Provides scholarships for 6 students to attend event

Media Sponsor: $10,000

  • Recognition as Media Sponsor on event website, social media, email communications, media releases, event signage, program and invitations

  • Media Sponsor branding throughout the event

  • Booth or demo slot

  • 2 Conference Registrations

  • 1 Pre-conference VIP Dinner Registration

Charging Station Sponsor: $8,000

  • Recognition as Charging Station Sponsor on event website, social media, email communications, media releases, event signage, program and invitations

  • Sponsor-branded table with charging stations for laptops and mobile devices

  • Portable chargers with brand stickers for each table at the event (31 chargers)

  • Booth or demo slot

  • 1 Conference Registration

 

For more information and sponsorship inquiries, please contact

Mona Sobhani at (323) 442-5687 or by email at Mona.Sobhani@med.usc.edu

 

 
 
 
 

Body Computing Conference X

Thank you to the thought leaders and innovators that made this year's conference an incredible success!


Watch Our Panels and Interviews

Disrupting Healthcare with AI: The IBM Watson Story

Verily - How Tech Giants Build Digital Health Solutions

How to Implement Digital Health in the US Healthcare System

Supporting Digital Health Solutions & Services: What is the Market and What Does the Customer Need?

How the NBA and NFL are Taking a 360 Degree View on Player Health

The Digital Health Access Initiative

Digital Health - Why and How in My Company

The Promise of VR For Medicine

How to Represent Warfighters and Players First with Performance Enhancement Tech

The USC Elite Athletic and Military Performance Center

 

Melissa Painter, in conjunction with the Center for Body Computing, imagines what the future of the NFL would look like with the advent of sensor technology and data analytics.

 

Congratulations to our Hackathon Winner: Embodied Labs, for their submission: We Are Alfred

Embodied Labs creates immersive, interactive virtual reality experiences for health training. In We Are Alfred, you take on the role of Alfred, a patient who suffers from macular degeneration and hearing loss. This experience is meant to teach medical students about the aging experience from a first person perspective.

Our 2016 Attendees

Opening Remarks
Leslie Saxon, MD - Executive Director, USC Center for Body Computing

Welcome
Michael Quick, PhD - Provost & Senior Vice President for Academic Affairs, University of Southern California
Rohit Varma, MD, MPH - Interim Dean, Keck School of Medicine of USC, Director, USC Gayle & Edward Roski Eye Institute

Digital Health Access Initiative
Leslie Saxon, MD 
Scott Dorman - Managing Director, USC Center for Body Computing
Hal Yee, Jr., MD, PhD - Chief Medical Officer, Los Angeles County Department of Health Services
Rachelle Chong - Principal, Law Offices of Rachelle Chong - Former Commissioner, Federal Communications Commission and California Public Utilities Commission
Jill Gordon - Partner, Nixon Peabody LLP

How Tech Giants Build Digital Health Solutions
Jessica Mega, MD, PhD - Chief Medical Officer, Verily (formerly Google Life Sciences)
Christina Farr - Senior Writer, Fast Company

How to Implement Digital Health in U.S. Healthcare Systems
Stanley Shaw, MD, PhD Co-Director, CATCH, Massachusetts General Hospital; Associate Dean for Executive Education, Harvard Medical School
David Albert, MD - Founder and Chief Medical Officer, AliveCor

Digital Health: Why & How In My Company?
Leslie Saxon, MD - Executive Director, USC Center for Body Computing
Wainwright Fishburn, Jr., JD - Partner, Cooley LLP
John Capek, PhD - Executive Vice President of Ventures, Abbott Laboratories
Joe Perez - Co-Founder, Tastemade
Steve Burger - Area Vice President, Business Development, Emerging Devices & National Distribution, AT&T Mobility

Building the Evidence Base Behind All Digital Health Solutions – Level Technology
Julie Berkley, MPH - Senior Project Manager & Research Lead, USC Center for Body Computing
Gloria Chiu, OD, FAAO Chief Optometrist and Assistant Professor of Clinical Ophthalmology, USC Roski Eye Institute
Christine Folck - Program Manager, The SHOP @ VSP Global

Supporting Digital Health Solutions/Services: What is the Market & What does the Customer Need?
Daniel Kraft, MD - Faculty Chair of Medicine, Singularity University; Founding Executive Director & Chair, Exponential Medicine
Maneesh Juneja - Digital Health Futurist, MJ Analytics
Bakul Patel - Associate Director for Digital Health, Center for Devices and Radiological Health, Food & Drug Administration
Michael Krupnick - Director of Product, AppScript, IMS Health
Michelle Longmire, MD - CEO, Medable Inc.
Stuart Karten - Principal, Karten Design

The USC Virtual Care Clinic - VADable Clinical App
Michael Fong, MD - Co-Director of Advanced Heart Failure & Cardiomyopathy, Keck School of Medicine of US
Michael Bowdish, MD - Assistant Professor of Surgery, Keck School of Medicine of USC

KEYNOTE INTERVIEW: Disrupting Healthcare wth Artificial Intelligence: The IBM Watson Story
Chaitanya Dahagam, MD - Global Partner Innovation Executive, IBM Watson Ecosystem, IBM Corporation
Christina Farr - Senior Writer, Fast Company

2016 Medical Empathy Machine Hackathon Winner
Todd Richmond, PhD - Director, Mixed Reality Lab/Studio and Advanced Prototypes, USC Institute for Creative Technologies
Winners - Embodied Labs: Carrie Shaw and Ryan Lebar

The USC Virtual Care Clinic - Virtual Doctor for Atrial Fibrillation
Ketetha Olengue - Medical Student, Keck School of Medicine of USC
Ari Shapiro, PhD - Research Assistant Professor, USC Institute for Creative Technologies
Arno Hartholt - Project Leader, Integrated Virtual Humans, USC Institute for Creative Technologies
Alexander Grunewald, PhD - Global Head, Healthcare Innovation Investment Strategy Johnson & Johnson, Innovation Centers

VR for Surgical Physician Training and Virtualizing the Patient for Procedural Planning
Justin Barad, MD - Founder/CEO, Osso VR
Jerold Shinbane, MD - Professor of Clinical Medicine, Keck School of Medicine of USC, Director, USC Arrhythmia Center, Director, Cardiovascular Computed Tomography

The USC Virtual Care Clinic: Building Immersive Experiences for Patients Undergoing Major Operative Procedures
Andrew Keibel, MD - Digital Health Fellow, USC Center for Body Computing                  
Inderbir Gill, MD - Chairman & Professor, Catherine & Joseph Aresty Department of Urology, Keck Medicine of USC, Executive Director, USC Institute of Urology, Associate Dean (Clinical Innovation)
Csilla Kozma - Head of Content Relations, Nokia Technologies

The Promise of VR for Medicine – What has VR in Entertainment Taught Us?
Albert “Skip” Rizzo, PhD - Director, Medical Virtual Reality, USC Institute for Creative Technologies
Evan Hirsch - Managing Partner, Engine Co 4 LLC
J.C. Curelop - Head of Business Development, Digital Media, Nokia Technologies
Jay Iorio - Director of Innovation, IEEE – Standards Association

Introduction of the USC Elite Athletic and Military Performance Center
Leslie Saxon, MD - Executive Director, USC Center for Body Computing
Randall Hill, Jr., PhD - Executive Director, USC Institute for Creative Technologies
Steve Gera - Chief Creative Officer, Gains Group

NFL Combine Training – How Biometric Data is Changing the Way NFL Hopefuls Prepare for the 40-yard Dash
Leslie Saxon, MD - Executive Director, USC Center for Body Computing
Jay Porterfield - Performance Scientist & Biomedical Data Analysis, Los Angeles Clippers, NBA
Patrick Saunders - Medical Student, University of Vermont School of Medicine

How The NBA and NFL is Taking a 360 View of Player Health and Readiness
Tom Haberstroh - ESPN Insider
James Hanisch - Director of Performance, Philadelphia Eagles, NFL
John Vincent - Strategic Business Development, Intel Corporation
Paul Robbins - Director of Elite Performance, STATS LLC

How to Represent War Fighters and Players First with Performance Enhancement Tech?

Dallas Wood, M.Ed, ATC, CSCS, PRT - Human Performance Program Manager, U.S. Department of Defense
Isaiah Kacyvenski - Global Head of Business Development, MC10
Leslie Saxon, MD - Executive Director, USC Center for Body Computing           
Steve Gera - Chief Creative Officer, Gains Group

NFL World Build: How Fictional Environments Can Impact the NFL
Melissa Painter - Creative Director, Innovation Strategist, MAP Design Lab  
Glenn Fox, PhD - Head of Program Design, Strategy & Outreach, USC Peak Performance Institute, Lloyd Greif Center for Entrepreneurial Studies, USC Marshall School of Business

                       

Photos from The 11th Annual Body Computing Conference

Check out some of the snapshots that were taken at this year's 11th Annual Body Computing Conference!
Click on slideshow below and enjoy!

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